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The person behind High Performing You 

A career built over more than 20 years leading, growing and creating value in highly competitive markets.

I've worked across founder-led, privately owned, private equity and listed organisations, experiencing everything from start-up and scale-up to transformation and significant trade sale.

I've also spent much of that career leading through change; financial crises, technological disruption, COVID-19, changing customer expectations, talent shortages and now AI. It's taught me that neither people nor organisations can stand still successfully.

Sustained performance comes from understanding what is changing, challenging what worked yesterday and having the confidence to evolve before circumstances force you to.

That's the thinking behind High Performing You.

 

 

The person behind

High Performing You

 

A career built over more than 20 years leading, growing and creating value in highly competitive markets.

I've worked across founder-led, privately owned, private equity and listed organisations, experiencing everything from start-up and scale-up to transformation and significant trade sale.

I've also spent much of that career leading through change; financial crises, technological disruption, COVID-19, changing customer expectations, talent shortages and now AI. It's taught me that neither people nor organisations can stand still successfully.

Sustained performance comes from understanding what is changing, challenging what worked yesterday and having the confidence to evolve before circumstances force you to.

That's the thinking behind High Performing You. 

Commercial experience. Not just theory.

My work is grounded in more than two decades of actually building, growing and leading businesses. I've experienced the commercial pressures leaders face because I've been responsible for delivering against them.

Commercial experience. Not just theory.

 

My work is grounded in more than two decades of actually building, growing and leading businesses. I've experienced the commercial pressures leaders face because I've been responsible for delivering against them.

Build

From start-up to scale to sale

Built businesses and divisions from the ground up, including building 2 regional operations beyond £10M in annual revenue and experience scaling to a financial event.

Grow

Creating commercial value 

Personally led complex solution sales, developed strategic customers and built relationships generating millions of pounds in long-term commercial value.

Lead 

Turning performance into results

Board and executive leadership through sustained periods of growth, developing high-performing teams while maintaining focus on productivity, profitability and commercial outcomes.

Build

From start-up to scale to sale

Built businesses and divisions from the ground up, including building 2 regional operations beyond £10M in annual revenue and experience scaling to a financial event.

Grow

Creating commercial value 

Personally led complex solution sales, developed strategic customers and built relationships generating millions of pounds in long-term commercial value.

Lead 

Turning performance into results

Board and executive leadership through sustained periods of growth, developing high-performing teams while maintaining focus on productivity, profitability and commercial outcomes.

What shaped me.

 

Experiencing high-level performance in an individual sport from a young age gave me early exposure to sports psychology and taught me how mindset, preparation and confidence influence performance.

But some of my most important lessons came closer to home. Growing up alongside my disabled brother has given me perspective, empathy and a belief that we should never underestimate what people are capable of.

Together, those experiences taught me that performance is deeply human and that things which look or feel impossible often aren't.

 

What I bring.

 

Commercial judgement  

Experience, not just theory.

I've spent my career making commercial decisions with real consequences for growth, customers, people and profitability.

Performance insight

Understanding what drives people.

Thousands of conversations with leaders and professionals have developed my ability to recognise patterns in behaviour, thinking, confidence, decision-making and performance.

Challenge with empathy

Getting to what really matters.

I create an environment where people can think openly and without judgement, while challenging them to get underneath the issue and understand what really needs to change.

Commercial judgement  

Experience, not just theory.

I've spent my career making commercial decisions with real consequences for growth, customers, people and profitability.

Performance insight

Understanding what drives people.

Thousands of conversations with leaders and professionals have developed my ability to recognise patterns in behaviour, thinking, confidence, decision-making and performance.

Challenge with empathy

Getting to what really matters.

I create an environment where people can think openly and without judgement, while challenging them to get underneath the issue and understand what really needs to change.

 

James has an outstanding ability to draw answers out of me that deep down I always possessed, but without knowing it.

 

Part strategist, part therapist, entirely human.

 

He asks the questions you don't think to ask yourself and brings a warmth and rigour to each session that makes the experience both challenging and genuinely supportive.

LET'S TALK

Every situation is different. 

If you'd like to explore how High Performing You could help, the first step is a conversation